Why Backbone
We don't build websites on a production line.
We're a small studio led by people with more than ten years in product management and software development. We take the time to understand how your business works, build what actually moves it forward — and, where it makes sense, get paid on the results.
What makes us different
Small, senior and focused on your business.
The things that matter most to our clients aren't on a features list. They're about how we work with you.
Ten years of product thinking
We bring more than ten years of product management and software development. We don't just ask what you want built — we ask what problem it needs to solve, and whether software is even the right answer.
We learn your business first
We spend time where the work happens — your office, your shop, your yard — to see how things really run. That's where we find the problems a brief never mentions. See an example →
A small studio, so you get our full attention
You work directly with the people who design and build your project. No account managers, no hand-offs, and a deliberately small number of projects at a time, so yours never sits at the bottom of a queue.
Open, custom engagements
A website, a custom system, AI automation or all three. A fixed-scope project, ongoing support or engineers embedded in your team. We shape the work around what you need, not around a package.
Results-driven partnership
Paid when your business wins.
For companies that meet our assessment criteria, we offer a results-driven model: part of our fee is tied to outcomes we agree on together, such as new sales, more orders or hours saved.
Assess
We look at your business, your numbers and the opportunity together, and tell you honestly whether this model is a fit.
Agree on success
We set clear, measurable goals, record where you're starting from and agree how results will be tracked.
Build and launch
We design, build and ship the solution, then keep improving it once it's live.
Share the results
Part of our fee comes from the results we agreed on. When you grow, we grow.
Not every project suits a results-based model. If yours doesn't, we'll say so and suggest a fixed-scope or ongoing arrangement instead.
The difference
Not a website factory.
Plenty of agencies can deliver pages on time. We'd rather be measured by what the work does for your business.
See it in practice
Let's see if we're a good fit.
Book a free consultation, and ask us about results-based partnership.